Green Bay Packers

I designed and developed a wide range of email campaigns and templates that kept fans engaged throughout the season and beyond. My work included personalized marketing, pre- and post-game recaps, Packers Pro Shop promotions, and offseason campaigns that showcased the Packers' Titletown district as a year-round destination for dining, entertainment, events, and community experiences. Each campaign was strategically crafted to deliver timely, relevant content while creating a seamless brand experience that strengthened fan connections, supported business goals, and kept the Packers top of mind all year long.

Season In Review

I designed an interactive "Season in Review" email that celebrated the Green Bay Packers' 2025 season through a mix of player stats, memorable highlights, and fan-focused insights. The experience featured unique metrics like home game food and beverage consumption, loyalty points earned, and charitable contributions, along with interactive fan polls and countdowns to key offseason events to keep fans engaged long after the season ended.

Schedule Release

The 2026 Schedule Release email transformed the Packers' season schedule into an exciting digital experience that built anticipation for the year ahead. Bold visuals and key matchups encouraged fans to explore the schedule, mark important dates, and start planning for game day. By turning a routine announcement into an engaging fan experience, the email generated excitement while keeping the Packers top of mind throughout the offseason.

Various Email Creative

I designed a wide range of email campaigns that kept fans engaged throughout the year, from pre-game reminders and merchandise promotions to season ticket holder communications and local tourism initiatives. Each campaign balanced compelling storytelling with strategic design to strengthen fan engagement, drive conversions, and celebrate the Packers brand beyond game day.