Dollar Tree
Collaborated closely with the Dollar Tree team to maximize the impact of existing creative assets across a variety of channels. Using strategic consumer and market insights to inform creative decision-making, we designed and developed impactful display, video, and audio campaigns tailored to audience behaviors and business objectives. By thoughtfully adapting and extending available content, we created cohesive cross-channel experiences that increased efficiency, strengthened brand messaging, and delivered engaging solutions that resonated with customers.
Seasonal Video Template
Dollar Tree came to me with the ask of running video for both CTV and OLV. The big problem was they didn’t have any video assets to leverage and needed to update the creative to match the season. This lead to the creation of our seasonal product video template that uses a mix of product and lifestyle images that allowed for quick turn updates to support seasonal campaigns.
Dynamic Display
(Product Focused)
Dollar Tree was looking for a workhorse template that they could use for the majority of their creative campaigns. This lead to a development of a dynamic hybrid wireframe that included a product rotator with an option first frame featuring eye catching lifestyle images. This creative solution allows Dollar Tree to get live with creative campaigns quickly to support both evergreen and seasonal campaigns.
Dynamic Display
(Lifestyle Focused)
This dynamic wireframe template was designed to work for higher level messaging a focus on lifestyle images. It allows for up to 3 images and sets of copy, personalized geo-location, along with an optional first frame that can be personalized with custom icons and multiple animation settings. This high level of flexibility paired with the product wireframe let us launch campaigns quickly that supported any strategy Dollar Tree came to us with.
Brand Awareness Video
This video was developed as an alternative set of creative that could run year round in tandem with their seasonal creative. This creative was leveraged for acquisition campaigns targeting new customers by changing their perception of the brand. Both an OLV and CTV version were created with dynamic geo location for a personalized user experience.