Dollar Tree

Collaborated closely with the Dollar Tree team to maximize the impact of existing creative assets across a variety of channels. Using strategic consumer and market insights to inform creative decision-making, I designed and developed impactful display, video, and audio campaigns tailored to audience behaviors and business objectives. By thoughtfully adapting and extending available content, I created cohesive cross-channel experiences that increased efficiency, strengthened brand messaging, and delivered engaging solutions that resonated with customers.

Seasonal Video Template

Dollar Tree came to me with the ask of running video for both CTV and OLV. The big problem was they didn’t have any video assets to leverage and needed to update the creative to match the season. This lead me to develop a seasonal product video template that uses a mix of product and lifestyle images that allowed for quick turn updates to support seasonal campaigns.

I started by creating static storyboard concepts based on assets that our team had received from the client in the past. Once approved I created an after effects and illustrator template that allowed for easy asset and copy updates.

Dynamic Display
(Product Focused)

Dollar Tree was looking for a workhorse template that they could use for the majority of their creative campaigns. Based on this ask I connected static mocks in several foundation sizes to align on the design and functionality that included a product rotator and an optional first frame for a mix of seasonal and evergreen images. After aligning with the client on the concept I built out the concerted sizes and then worked with my digital production team to build out all additional sizes taking design and usability best practices into consideration.

Dynamic Display
(Lifestyle Focused)

I designed this dynamic wireframe template to work for higher level messaging with a focus on lifestyle imagery. I used proprietary tools to build out this dynamic template in all sizes to feature up to 3 images with corresponding copy along with personalized geo location. In addition to this I collaborated with our creative technology team to add in an optional first frame that allowed for custom icons and a variety of animation presets to be populated to align with seasonal campaigns. This high level of flexibility paired with the product wireframe let Dollar Tree launch a variety of campaigns on short notice.

Brand Awareness Video

This video template was developed as an alternative set of creative that could run year round in tandem with their seasonal creative. This creative was leveraged for acquisition campaigns targeting new customers by changing their perception of the brand. I connected and built an OLV and CTV version within the same After Effects template to save on development time and then using proprietary tools added in personalized geo location to the into and end frames.