campbell’s
Developed digital campaigns designed to build brand awareness and drive product consideration across a variety of audiences. My work focused on developing engaging, high-impact ad experiences that captured attention while showcasing Campbell's products in relevant, inspiring ways. Many of these campaigns centered around recipe-driven creative, using seasonal ingredients, meal inspiration, and interactive formats to encourage consumers to discover new ways to enjoy Campbell's products
Weather Trigger Creative
A dynamic display campaign for Campbell’s Soup that brought real-time weather data into the creative experience. Leveraging a weather API, Canvas-based animation, and dynamic messaging, the campaign adapted visuals and copy based on local conditions—delivering timely, personalized moments that connected Campbell’s with what consumers were experiencing outside.
Recipe Driven Campagin
Created dynamic digital wireframes for Campbell’s Soup that showcased recipes featuring their products, using engaging content to inspire consumers and highlight the versatility of Campbell’s products across a variety of meals and occasions.
Accordion Video Unit
Created a dynamic video template for Campbell’s that used accordion functionality to extend the lifespan of creative assets by enabling multiple personalized versions from a single framework. The template could be adapted to highlight everything from recipes and seasonal content to new products, creating a scalable approach for delivering fresh and relevant video experiences.
