campbell’s
Developed digital campaigns designed to build brand awareness and drive product consideration across a variety of audiences. My work focused on developing engaging, high-impact ad experiences that captured attention while showcasing Campbell's products in relevant, inspiring ways. Many of these campaigns centered around recipe-driven creative, using seasonal ingredients, meal inspiration, and interactive formats to encourage consumers to discover new ways to enjoy Campbell's products
Weather Trigger Creative
Campbell’s came to me with the request of layering in weather to their display creative. Based on this request I developed a creative concept that kept their standard brand creative I had made for them in the past but allowed for unique animated weather overlays. These overlays were developed by me creative static mockups and then collaborating with my creative technology team to figure out how to bring them to life with canvas-based animation. This required several rounds of testing where we adjusted the code until we got the desired effect from the static mocks. From there our team leveraged a weather API to create dynamic messaging that allowed for the animated overlays to be paired with personalized copy that adapted baed on local conditions. The client loved the end result and allowed Campbell’s to connect with customers to create personalized moments relevant to their customers.
Recipe Driven Campagin
Created dynamic digital wireframes for Campbell’s Soup that showcased recipes featuring their products, using engaging content to inspire consumers and highlight the versatility of Campbell’s products across a variety of meals and occasions.
Accordion Video Unit
This accordion video template was actually created as a brand neutral template that any of our clients could leverage. The initial concept was created in partnership with another Art Director and once we landed on the final design I created a working after effects template. This after effects template involved several pre-comps that allows for quick and easy content updates allowing multiple brands including Campbell’s to leverage it. The drawers opening and closing throughout the video allowed Campbell’s to extend the life of their video assets while providing flexibly in messaging with a variety of copy and images without being too crowded or overstimulating.
